Lately, I’ve been on a quest to better understand the difference between art and design, and to explore how I fit within the creative community. I want to be honest with myself, with my clients, and with those who are just beginning to discover my work. Do I need a definitive tag or label to help people understand what Umanoff Design Studio is about? 

When I'm introduced by others they often describe me as “an artist who designs light fixtures.” And while that sounds lovely, I have sometimes felt a bit disconnected in those moments.

Curiosity has helped me to have a better understanding of who I am and what I do. What I needed to find were the words that would explain what I do that felt authentic to me, that made sense to me.  A name or a label isn’t just about identity, it can be a bridge. It invites people into your world and gives them a sense of what to expect.

I’ve come to understand that if design captures our attention, and art draws us in and holds us there, the meeting point between the two is our personal experience. That experience of seeing, feeling, and interacting with a piece of art, can help define its form, its function, and its meaning. It allows us the opportunity to experience feelings of inspiration, joy, anger or sadness. These feelings are what artists create from. How we react to an experience is personal.

Being able to communicate an idea to my clients and then turn that idea into a custom light fixture that they will love is what I strive for. 

That's it, what I creatively do and why I do it is all about art and design. I can honestly share that I'm an artist who designs custom and limited-edition light fixtures. I can see how this honors the artistry behind each piece I create, while also acknowledging the intentional design work that shapes each fixture. It’s in that in-between space, where art and design meet, that I feel most at home. So the next time someone introduces me as an artist who designs light fixtures, I’ll be able to smile and confidently say, thank you.

 

Photo Courtesy of Ted Elmore

Photo Courtesy of Anna Louise Cecil



 



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I'm always happy to share my creative thoughts with the hope that they resonate and inspire others. Often I feel like a visitor in my day to day life. There are moments that I think about not being understood but at the same time I trust that where I am, is exactly where I'm supposed to be. Everyday is a practice to be a better designer, listener and project manager. I hope this New Year brings you surprising possibilities filled with creative clarity and feelings of walking in the right direction.

https://boldjourney.com/meet-wendy-umanoff/

Wendy Umanoff ·